n my Era is your daily, mindful hair care that follows the natural rhythm of your hair. Choose the level of care that suits its current needs and nurture it the way you like – without pressure, without patterns. With gentleness, at your own pace, on your own terms.
The In my Era Volumizing Shampoo is a mild yet effective formula designed for fine and delicate hair lacking volume. Based on natural ingredients, it gently but thoroughly cleanses the hair and scalp, giving strands lightness and visible lift from the roots. It provides a feeling of hydration, leaving hair fuller, bouncier, and naturally lifted – without weighing it down.
Especially recommended for fine, delicate hair lacking volume.
Key ingredients that care for your hair:
Caffeine – stimulates and strengthens hair roots.
Sodium hyaluronate – provides moisture and hydration to hair and scalp.
Flaxseed and chia seed extracts – smooth the hair surface and improve its structure, enhancing the volumizing effect.
Directions for use: Apply a small amount of In my Era Shampoo to wet hair, lather, and rinse thoroughly. Repeat if necessary.
Vegan product, dermatologically tested.