In my Era is your daily, mindful hair care that follows the natural rhythm of your hair. Choose the level of care that matches its current needs and treat it the way you like – without pressure, without rules. With gentleness, at your own pace, on your own terms.
The In my Era Heat Protection Serum shields the hair from high temperatures up to 220°C. It moisturizes, smooths, and leaves strands elastic, shiny, and frizz-free. Thanks to its lightweight formula, it can be applied along the entire length of the hair without weighing it down.
Especially recommended for hair exposed to heat styling — blow-drying, straightening, or curling.
Key ingredients that care for your hair:
Centella Asiatica (CICA) extract – supports regeneration and softens the hair.
Argan and avocado oils – nourish, add elasticity, and protect the hair from dryness.
Directions for use: Apply a small amount of serum to damp hair before blow-drying or heat styling. Do not rinse.
Vegan product, dermatologically tested.