In my Era is your daily, mindful hair care that follows the natural rhythm of your hair. Choose the level of care that matches its current needs and take care of it the way you like – without pressure, without patterns. With gentleness, at your own pace, on your own terms.
The In my Era Deep Cleansing Shampoo is an effective formula created for hair that needs intense refreshment and thorough removal of accumulated impurities. Based on natural ingredients, it efficiently removes styling product residues, excess sebum, and everyday pollutants, leaving hair and scalp fresh, light, and ready for the next steps in your care routine.
Especially recommended for hair that requires deeper cleansing and is frequently styled with hair products.
Key ingredients that care for your hair:
Arginine – strengthens hair from the roots and enhances elasticity.
Prebiotic – supports the scalp’s natural microbiome, soothes irritation, and protects against dryness.
Gentle cleansers – effectively purify the scalp without causing irritation, leaving hair fresh and light.
Directions for use: Apply a small amount to wet hair, lather, and rinse thoroughly. Repeat if necessary. Use 1–2 times per week.
Vegan product, dermatologically tested.