In my Era is your daily, mindful hair care that follows the natural rhythm of your hair. Choose the level of care that matches its current needs and treat it the way you like – without pressure, without rules. With gentleness, at your own pace, on your own terms.
The In my Era Daily Use Shampoo features a mild yet effective formula designed for those who want healthy, clean, and shiny hair every day. Based on natural, gentle cleansers, it thoroughly cleanses the hair and scalp without causing dryness or irritation.
Especially recommended for hair that needs gentle yet effective daily cleansing.
Key ingredients that care for your hair:
Panthenol – provides a feeling of hydration and soothes the scalp.
Vitamin complex – deeply nourishes the hair, restoring a healthy look and natural shine.
Niacinamide – helps to calm and soothe the scalp.
Directions for use: Apply a small amount to wet hair, lather, and rinse thoroughly. Repeat if necessary.
Vegan product, dermatologically tested.