In my Era is your daily, mindful hair care that follows the natural rhythm of your hair. Choose the level of care that suits its current needs and treat it the way you like – without pressure, without patterns. With gentleness, at your own pace, on your own terms.
The In my Era Color Protect Conditioner strengthens and prolongs color intensity while moisturizing and smoothing the hair. Enriched with natural ingredients, it helps prevent fading and premature color washout, leaving hair soft, shiny, and full of vitality. Especially recommended for colored, dry, and weakened hair that requires protection and deep care.
Key ingredients that care for your hair:
Moisturizing complex – smooths hair, prevents breakage, and strengthens its structure for a silky finish.
Lactic acid – hydrates and gives the hair a healthy, natural shine.
Betaine – a plant-derived ingredient that protects against dryness while improving softness and elasticity.
Directions for use: Apply a small amount of conditioner to washed, damp hair. Rinse after a few minutes.
Vegan product, dermatologically tested.